The Ordinary

The Ordinary is a skincare brand under DECIEM, known for its honest, science-driven approach to beauty. It offers clinical formulations with integrity, using high-quality, proven ingredients without the luxury price tag. With a focus on transparency and simplicity, The Ordinary provides targeted treatments—like serums, acids, and moisturizers—designed to address specific skin concerns such as acne, aging, dullness, and uneven texture. Loved by skincare enthusiasts and professionals alike, The Ordinary makes advanced skincare accessible to everyone.